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Ingredients

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Ingredients That Matter.

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Every formula starts with the ingredients we choose — and the ones we leave out. We use safe, plant-forward actives backed by clean science, and we say no to ingredients that compromise hair, scalp, or environment.

Safe and Effective

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The proven actives we choose to include — each selected for measurable benefit to hair and scalp.

Baobab Protein

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Helps strengthen the hair fiber and improve elasticity, reducing breakage and reinforcing damaged strands.

Tamarind Seed Extract

Provides conditioning and smoothing benefits that improve hydration, softness, and manageability.

Glycerin

Acts as a humectant that draws moisture from the environment into the hair to maintain hydration.

Aloe Vera

Delivers lightweight hydration while helping soothe and support a healthy scalp environment.

Jojoba Oil

Mimics the structure of natural sebum, helping moisturize hair and scalp without heavy buildup.

Squalane

Provides lightweight emollient conditioning that softens hair and enhances smoothness and shine.

Shea Butter

Rich in fatty acids that deeply moisturize hair and help seal in long-lasting hydration.

Trehalose

A sugar-derived humectant that helps protect hair from dehydration and environmental stress.

Panthenol (Provitamin B5)

Improves moisture retention, strengthens the hair shaft, and enhances softness and shine.

Coconut Oil

Penetrates the hair shaft to help reduce protein loss and support stronger, healthier strands.

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Our Benchmarks

The standards we hold every formula to. Replace these placeholder badges with your own claims via the customizer.

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sulfate-free

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silicone-free

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phthalate-free

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paraben-free

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DEA-free

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artificial dye-free

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Ingredient Blacklist

We choose safe, plant-forward formulations and we always say no to these controversial ingredients.

Parabens

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Parabens are preservatives that have been questioned for their potential to mimic hormones in the body.

Phthalates

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Phthalates are commonly used to stabilize fragrance but have been linked to potential endocrine disruption.

Triclosan

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Triclosan is an antibacterial agent associated with environmental concerns and potential antibiotic resistance.

Mineral Oil

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Mineral oil forms a heavy occlusive barrier that can prevent moisture from properly penetrating the hair and scalp.

Artificial Colors

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Artificial dyes add no functional benefit to hair care and may cause irritation for some individuals.

Formaldehyde

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Formaldehyde and formaldehyde-releasing ingredients are preservatives known to cause irritation and potential health concerns.

Oxybenzone

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Oxybenzone is a UV-filtering chemical associated with skin sensitivity and environmental harm to marine ecosystems.

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