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This formula is designed to increase blood flow to the follicles and strengthen the anchorage of the hair.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"The Roots Products","offers":[{"title":"2 oz","offer_id":983379921,"sku":"CCB102 - EA","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/0365\/products\/VirginHairFertilizer_2.jpg?v=1608334210"},{"product_id":"virgin-hair-food","title":"Virgin Hair Food","description":"\u003cdiv itemprop=\"description\"\u003eVirgin Hair Food is a nourishing hair dress enriched with shea butter, jojoba, olive and tea tree oils. It richly conditions the hair with a non-greasy feel to hydrate the scalp and promote rapid hair growth.\u003c\/div\u003e","brand":"The Roots Products","offers":[{"title":"4 oz","offer_id":983382809,"sku":"CCB101 - EA","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/0365\/products\/TRN_VHF_Hair_Food.jpg?v=1517703850"},{"product_id":"must-grow-pomade","title":"Must Grow Pomade","description":"\u003cdiv itemprop=\"description\"\u003eMust Grow Pomade is a nourishing hair dress enriched with shea butter, jojoba, olive and tea tree oils. 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Its lightweight yet nourishing formula delivers outstanding highlight and sheen to dull, dry hair.\u003cspan style=\"line-height: 1.5;\"\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"The Roots Products","offers":[{"title":"12 oz","offer_id":31933571760197,"sku":"CCA102 - EA","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/0365\/products\/SE_Braid_Sheen.jpg?v=1517893744"},{"product_id":"virgin-hair-fertilizer-shampoo","title":"Virgin Hair Fertilizer Shampoo","description":"\u003cp\u003eVirgin Hair Fertilizer Shampoo is a rich, cleansing and moisturizing shampoo with no parabens or sulfates. \u003cspan data-mce-fragment=\"1\"\u003eThis shampoo nourishes and re-energizes the scalp with natural peppermint and rosemary oils, purifying \u003c\/span\u003ebrittle and damaged hair.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"The Roots Products","offers":[{"title":"Default Title","offer_id":989740729,"sku":"CCB105 - EA","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/0365\/products\/TRN_VHF_Shampoo.jpg?v=1517703903"},{"product_id":"virgin-lacquer-gel-pomade-2-25-oz","title":"Virgin Lacquer Gel Pomade","description":"\u003cp\u003eVirgin Lacquer Gel Pomade is perfect for daily hair dressing and edge control. This firm-hold gel pomade is best used for creating distinctive curls and waves with no build-up.\u003c\/p\u003e\n\u003cul\u003e\u003c\/ul\u003e","brand":"The Roots Products","offers":[{"title":"2.25 oz","offer_id":1058799373,"sku":"CCE103 - EA","price":7.0,"currency_code":"USD","in_stock":true},{"title":"4 oz","offer_id":31647223480389,"sku":"CCE104 - EA","price":9.0,"currency_code":"USD","in_stock":true},{"title":"8 oz","offer_id":31647225512005,"sku":"CCE105 - EA","price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/0365\/products\/2.5oz.jpg?v=1592187634"},{"product_id":"virgin-hair-fertilizer-cream-with-biotin","title":"Virgin Hair Fertilizer Cream with Biotin","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eOur versatile hair strengthening cream promotes radiant hair for all hair types and deeply nourishes types 3A to 4C, chemically-treated hair, braids, weaves, and both low and high porosity level hair. Works excellent with the Virgin Hair Fertilizer shampoo and deep conditioner.\u003c\/span\u003e\u003c\/p\u003e","brand":"The Roots Products","offers":[{"title":"Default Title","offer_id":49853973594432,"sku":"","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/0365\/files\/homepageimages_4.png?v=1783461068"},{"product_id":"bouncy-curls-conditioning-curl-creme","title":"Bouncy Curls Conditioning Curl Creme","description":"\u003cp\u003eDesigned for curly and coily hair, it deeply moisturizes dry strands, reduces frizz, and enhances natural curl patterns. This curl-loving blend pairs plant protein strength with flexible botanical definition for curls that feel as good as they look. Hydrolyzed baobab protein helps reinforce weak areas along the hair strand, supporting stronger, more resilient curls that are less prone to breakage. Tamarind seed extract forms a weightless, flexible veil around each curl to enhance shape, improve curl memory, and fight frizz. The result: soft, bouncy curls with long-lasting definition, natural movement, and touchable hold.\u003c\/p\u003e","brand":"The Roots Products","offers":[{"title":"Default Title","offer_id":51551920587072,"sku":null,"price":26.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/0365\/files\/Untitleddesign_50.png?v=1772481171"},{"product_id":"bouncy-curls-wet-look-styling-gel","title":"Bouncy Curls Wet Look Styling Gel","description":"\u003cp class=\"p1\"\u003eA defining gel that delivers brilliant, long-lasting wet-look shine with clean, flexible hold. 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Designed for curly to coily hair, it delivers instant slip for easier detangling, dramatically reducing combing force, breakage, and shedding while restoring soft, hydrated strands. This high-performance formula pairs strengthening care with effortless glide. Baobab protein helps reinforce weak areas within the hair strand to support stronger, more resilient curls, while panthenol (provitamin B5) draws in moisture and improves flexibility, helping hair stretch instead of snap during detangling. The result: much faster detangling with fewer broken hairs, less stress on the scalp, and curls left smooth, fortified, and perfectly prepped for styling.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Roots Products","offers":[{"title":"Default Title","offer_id":51551945752896,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/0365\/files\/1_5829ffde-e8c1-4049-8ded-ea62f8e80513.png?v=1772480935"},{"product_id":"bouncy-curls-deep-hydrating-shampoo","title":"Bouncy Curls Deep Hydrating Shampoo","description":"\u003cp class=\"p1\"\u003eA sulfate-free moisturizing shampoo that gently removes product buildup, excess oil, and impurities while delivering lasting hydration, transforming wash day from a stripping step into the foundation of healthy, balanced hair. Designed for curly and coily hair, this low-lather cleanser purifies without disrupting the scalp’s natural moisture balance. Powered by a Hydration Trio of glycerin, panthenol, and aloe vera, this formula replenishes moisture at every step. Glycerin helps draw hydration into the hair, panthenol improves elasticity and moisture retention, and aloe vera helps soothe the scalp while adding lightweight softness and shine. What you are left with is weightlessly clean hair with improved hydration, natural body, and a soft, supple feel after every wash.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Roots Products","offers":[{"title":"Default Title","offer_id":51551984124224,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/0365\/files\/Untitleddesign_48.png?v=1772480872"},{"product_id":"curl-reset-conditioner","title":"Bouncy Curls Curl Reset Conditioner","description":"\u003cp class=\"p1\"\u003eA reparative daily conditioner designed to restore softness, strength, and slip to curly to coily hair. This moisture-rich formula helps reset curls with lasting hydration and multi-day frizz control — making every wash feel like a fresh start for manageability and shine.\u003cbr\u003eFormulated for textured hair, it delivers intense moisture without heaviness. A nourishing blend of shea butter, coconut oil, and jojoba oil helps replenish the hair by sealing in hydration and leaving curls smoother, softer, and more resilient. These conditioning oils are expertly balanced in a lightweight system that rinses clean, so hair feels silky and conditioned, never coated or weighed down. With continued use, hair feels easier to comb, looks noticeably shinier, and becomes more resistant to dryness and breakage during future washes.\u003cbr\u003e\u003c\/p\u003e","brand":"The Roots Products","offers":[{"title":"Default Title","offer_id":51551986975040,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/0365\/files\/Untitleddesign_51.png?v=1772480793"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0696\/0365\/collections\/15.png?v=1783460678","url":"https:\/\/checkout.therootsnaturelle.com\/collections\/hair.oembed","provider":"The Roots Naturelle","version":"1.0","type":"link"}